Chairman’s Message

A good professional eduacational and training program is an exercise in developing Knowledge, Attitude, Skills & Habits (KASH). In Tradtional system of management education, unfortunately, the basic emphasis is on Knowledge alone – that too ‘Cognitive Knowledge’ rather than ‘Behavioural Knowledge’. Today in the highly competitive global environment, organisations are re-visiting their HR and People policies. The traditional wisdom of ‘recruiting knowledge and training attitude’ is yielding place to new thinking of a learning organisation – ‘recruit attitude, train knowledge’ – because knowledge-seeking is continuous process in the fast changing environment.


At SBS, therefore we emphasize a good blend of Knowledge, Attitude & Skills. As a prelude to starting autonomous, full time, job-oriented Post Graduate Diploma in Management (PGDM), at our new campus, we experimented with a new pedagogy in two short-term Certificate Program in Management (CPM) in collaboration with a big business house in Ludhiana.


The basic emphasis was on developing positive attitude & management skills. We adopted an innovative teaching learning methadology.The pre-lunch hours were dedicated to classroom teaching & post-lunch hours were utilized for activities such as case studies, role playing, creative thinking, student presentation, discussions & group activities, which helped in selflearning & developing communication & presentation skills. Interactions with guest faculty from the industry on a regular basis helped students in gaining practical wisdom in various areas of management.


The students of were readily taken by reputed companies like Vardhman, ICICI Bank, Abhishek Industries, IOL, Larson & Turbo and others. We have followed the same, rather more rigorous, pedagogy for SBS’s PGDM programs which was started with industry collaboration. We had taken only a small group of selected students in our first two batches who have passed out and were readily absorbed by reputed organisations mainly through campus interviews. We have now started a Dual Degree Program – MBA+PGPM – for the first time in Punjab. In addition, SBS is starting from this session PG Diploma Program in Retail Management after signing MOUs with some of the leading retailers/organisations in India, with guarnateed placements. I am sure, the students will take advantage of these unique opportunities for their career development.


Finally, SBS takes an holistic view of management for talent and skill development. SBS will never be a mere teaching shop. For us executive training, consultancy and research assume equal significance.


 Dr. M. A. Zahir

(M.Com, Ph.D)