Business Environment
Subject Overview
Business Environment gives BBA students the external context every management decision is made within — economic, political, legal, social, and international forces. You'll cover economic systems and India's industrial, fiscal, and monetary policy, the political and legal institutions businesses operate under, socio-cultural and technological factors, and close with multinational corporations, mergers and acquisitions, and India's relationship with the WTO and IMF. This is a 6-credit core paper across 4 units, giving management students the wider context behind Managerial Economics and Entrepreneurship Development.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Introduction to business environment & economic policy
Nature and significance of business environment, techniques of environment scanning, economic systems, economic planning in India, industrial policy, fiscal policy, monetary policy, EXIM policy
Unit 2: Political & legal environment
Legislature, executive and judiciary, Foreign Exchange Management Act (FEMA), Consumer Protection Act, liberalisation, privatisation and globalisation, factors facilitating and impeding globalisation in India
Unit 3: Socio-cultural & technological environment
Critical elements of socio-cultural environment, social responsibility of business, business ethics and CSR, changing role of the public sector, regulatory framework for banking and securities markets, technological environment
Unit 4: International business environment
Multinational corporations — benefits and problems, mergers and acquisitions (reasons, trends, advantages and disadvantages), WTO and its consequences for India, IMF, regional groupings