Business Research Methods
Subject Overview
Business Research Methods equips BBA students with the tools to actually conduct research that supports managerial decisions — not just interpret someone else's data. You'll cover the research process and design, sampling techniques and data collection methods, measurement scales and questionnaire design, and close with data preparation, analysis, and report writing. This is a 6-credit core paper across 4 units, and it's the direct methodological foundation for any dissertation or capstone project work.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Research methodology & design
Definition, objectives and scope of management research, the research process and its limitations, formulating the research problem, choice and types of research design, sources of experimental error
Unit 2: Sampling & data collection
Advantages and limitations of sampling, the sampling process, probability and non-probability sampling techniques, sampling and non-sampling errors, primary and secondary data collection, observation and survey methods
Unit 3: Measurement & questionnaire design
Levels of measurement — nominal, ordinal, interval and ratio, comparative and non-comparative scaling techniques, types of questionnaires, guidelines for developing a good questionnaire
Unit 4: Data analysis & report writing
Editing, coding and cross-tabulation, practices through Excel, types of research reports, guidelines for writing and evaluating a report