Retailing and Logistics Management
Subject Overview
Retailing and Logistics Management is the fourth Marketing elective — how retail businesses and the supply chains behind them are actually managed. You'll cover retail formats and the evolution of retail in India, planning and merchandise management, store staffing and layout/visual merchandising, and close with logistics and inventory management. This is a 6-credit elective paper across 4 units, useful for students heading into retail, FMCG, or supply chain roles.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Introduction to retailing
Meaning and economic significance of retailing, opportunities and types of retailers, evolution of retail in India, drivers of retail change and challenges to retail development
Unit 2: Retail formats & merchandise planning
Food retailers, general merchandise retailers, non-store retail formats, services retailing, types of ownership, sales forecasting for merchandise plans, assortment planning, finance and location strategy
Unit 3: Store operations & layout
Recruiting, selecting, socialising and training store employees, motivating and evaluating staff, objectives of good store design, store layout, space planning and merchandise presentation techniques
Unit 4: Logistics & inventory management
Objectives and types of logistics, role of logistics in an economy, objectives and types of inventory, importance of inventory management, types of inventory costs, inventory performance measures