Promotional Product Development Notes
Subject Overview
Promotional Product Development builds an understanding of promotion and advertising and how to design promotional materials for an apparel/
Subject at a glance
2
Units
11
Topics
2
Credits
2
Infographics
Unit-wise Syllabus
2 units — open any unit for detailed topic-wise notes, diagrams and important exam questions
- Promotion and its objectives
- types of advertising
- advantages and disadvantages of newspaper advertising
Inform
Launch a new product
Persuade
Win over from competitors
Remind
Keep the brand top of mind
Build image
Create brand personality
Study guide
This unit covers promotion and its objectives, types of advertising and the pros and cons of newspaper advertising. Analyse a few real ads for their objective and audience.
- Mechanics of building ads
- layout purpose and qualities
- logo
- headlines and typography
- brochures
- catalogues
- billboards and magazine ad formats
- designing a complete promotional range for an end product
- 1Headline
Grab attention
- 2Visual
Image or illustration
- 3Body copy
Benefits and details
- 4Logo and brand
- 5Call to action
Visit, buy, call
Study guide
You study how to build advertisements: layout, logo, headlines, typography, brochures, catalogues, billboards and magazine formats, and design a complete promotional range for an end product. Design a catalogue page for your own product.
Why Promotional Product Development Matters
Designers who can promote their work, with logos, catalogues and ads, stand out when launching products or brands.
How to Prepare for Promotional Product Development
- Design a logo, brochure and catalogue page for a product.
- Study well-designed fashion catalogues.
- Practise writing short, persuasive headlines.
Promotional Product Development: Frequently Asked Questions
What is a promotional range?
A promotional range is a set of marketing materials such as ads, brochures and catalogues designed to promote a product.