Promotional Product Development
Subject Overview
Promotional Product Development builds an understanding of promotion and advertising and how to design promotional materials for an apparel/textile store or event. You'll study the objectives of promotion and types of advertising, then the mechanics of building ads — layout, logos, headlines, typography, and different ad formats (brochures, catalogues, billboards, magazines). Students design a complete range of advertisement material supporting a defined end product. This is a 2-credit elective paper across 2 units.
Unit-wise Syllabus
2 units — click WhatsApp below to get the full notes for each
Unit 1: Promotion & advertising fundamentals
Promotion and its objectives, types of advertising, advantages and disadvantages of newspaper advertising
Unit 2: Building advertisements
Mechanics of building ads, layout purpose and qualities, logo, headlines and typography, brochures, catalogues, billboards and magazine ad formats, designing a complete promotional range for an end product