E-Commerce and Digital Markets
Subject Overview
The second MIS group elective, covering e-commerce frameworks and business/technological dimensions, online business technology and payment mechanisms, digital marketing process and SEO/SMM fundamentals, and email marketing, lead generation and affiliate marketing. A 4-credit elective theory paper.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: E-commerce fundamentals
Need and origin of e-commerce, business and technological dimensions, e-commerce framework and models, value chains, internet and e-business, intranet/extranet, EDI components, creating web pages using HTML
Unit 2: Online business technology and payments
IT infrastructure, middleware and content integration, online payment mechanisms, electronic payment systems, payment gateways, website promotion tools, plastic money and online transaction laws, e-commerce applications in manufacturing/wholesale/retail/service sectors
Unit 3: Digital marketing process
Digital marketing vs traditional marketing, website planning and domain names, SEO (on-page, off-page, local), social media marketing paradigms, Google Analytics and Google AdWords, online display advertising
Unit 4: Email marketing and lead generation
Bulk email marketing types (opt-in and bulk emailing), lead generation for business, landing pages vs websites, content marketing, affiliate marketing, blogging and freelancing to make money online, AdSense approval and administration, e-business entrepreneurship