E-Commerce and Digital Markets Notes
Subject Overview
The second MIS group elective, covering e-commerce frameworks and business/
Subject at a glance
4
Units
30
Topics
4
Credits
4
Infographics
Unit-wise Syllabus
4 units — open any unit for detailed topic-wise notes, diagrams and important exam questions
- Need and origin of e-commerce
- business and technological dimensions
- e-commerce framework and models
- value chains
- internet and e-business
- intranet/extranet
- EDI components
- creating web pages using HTML
B2B
Business to business
B2C
Business to consumer
C2C
Consumer to consumer
C2B
Consumer to business
G2C and B2G
Government services and procurement
Study guide
This unit covers the origin of e-commerce, its dimensions, framework and models, value chains, internet and intranet, EDI and creating web pages with HTML. Classify examples into B2B, B2C and C2C.
- IT infrastructure
- middleware and content integration
- online payment mechanisms
- electronic payment systems
- payment gateways
- website promotion tools
- plastic money and online transaction laws
- e-commerce applications in manufacturing/wholesale/retail/service sectors
- 1
Customer pays at checkout
- 2
Gateway encrypts details
- 3
Sent to the acquiring bank
- 4
Card network routes to issuing bank
- 5
Bank approves or declines
- 6
Merchant gets confirmation
Study guide
You study IT infrastructure, middleware, payment mechanisms and gateways, website promotion, plastic money, transaction laws and applications across sectors. Trace an online payment end to end.
- Digital marketing vs traditional marketing
- website planning and domain names
- SEO (on-page, off-page, local)
- social media marketing paradigms
- Google Analytics and Google AdWords
- online display advertising
Reach
Mass, local
Global, targeted
Measurement
Hard
Precise analytics
Cost
High fixed cost
Flexible budgets
Interaction
One-way
Two-way, real time
Study guide
You study digital versus traditional marketing, website planning, domains, SEO, social media, Google Analytics and AdWords and display advertising. Set up Analytics on a small site.
- Bulk email marketing types (opt-in and bulk emailing)
- lead generation for business
- landing pages vs websites
- content marketing
- affiliate marketing
- blogging and freelancing to make money online
- AdSense approval and administration
- e-business entrepreneurship
- 1Attract
Content, ads, SEO
- 2Capture
Landing page and form
- 3Nurture
Email sequences
- 4Qualify
Score leads
- 5Convert
Sales follow-up
Study guide
You study email marketing, lead generation, landing pages, content marketing, affiliate marketing, blogging, freelancing, AdSense and e-business entrepreneurship. Design a landing page for a product.
Why E-Commerce and Digital Markets Matters
E-commerce and digital marketing are among the fastest-growing fields, with roles in marketing, product and online retail operations.
How to Prepare for E-Commerce and Digital Markets
- Launch a small blog or store to practise.
- Learn Google Analytics and Ads basics.
- Track one campaign's metrics.
E-Commerce and Digital Markets: Frequently Asked Questions
What is a payment gateway?
A payment gateway securely passes card or bank payment details between a customer, merchant and bank.