Email and Mobile Marketing
Subject Overview
The sixth Digital Marketing group elective, covering email and mobile marketing fundamentals, campaign tools and strategy formulation, platform advertising and campaign execution, and advanced analytics and regulatory applications. A 4-credit elective theory paper.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Email and mobile marketing fundamentals
Concept and scope, evolution of email marketing, mobile device classification and marketing applications, advantages and limitations of email marketing, Email Service Providers
Unit 2: Campaign tools and strategy
Mobile marketing channels (SMS, MMS, apps, QR codes, AR, IVR), email marketing strategy formulation, subject line optimization, email automation systems, campaign design principles and best practices
Unit 3: Platform advertising and execution
Mobile advertising models, mobile search marketing, programmatic advertising, mobile incentive and loyalty programs, email marketing platforms (MailChimp architecture, subscriber list management, web form integration, newsletter design)
Unit 4: Advanced analytics and applications
Integration with social media, mobile content marketing, location-based marketing, beacon technology, responsive web design, conversion optimization, email/mobile marketing analytics, marketing automation, regulatory compliance frameworks