Email and Mobile Marketing Notes
Subject Overview
The sixth Digital Marketing group elective, covering email and mobile marketing fundamentals, campaign tools and strategy formulation, platform advertising and campaign execution, and advanced analytics and regulatory applications. A 4-credit elective theory paper.
Subject at a glance
4
Units
24
Topics
4
Credits
4
Infographics
Unit-wise Syllabus
4 units — open any unit for detailed topic-wise notes, diagrams and important exam questions
- Concept and scope
- evolution of email marketing
- mobile device classification and marketing applications
- advantages and limitations of email marketing
- Email Service Providers
Rich content, low cost
Spam filters, crowded inboxes
SMS
Very high open rates
Short; DLT and consent rules in India
App push
Instant, free to send
Only reaches app users who opt in
Study guide
This unit covers the scope and evolution of email marketing, mobile devices and applications, advantages and limits and email service providers. Compare email service providers.
- Mobile marketing channels (SMS, MMS, apps, QR codes, AR, IVR)
- email marketing strategy formulation
- subject line optimization
- email automation systems
- campaign design principles and best practices
- 1
Segment the list
- 2
Write a strong subject line
- 3
Design a mobile-friendly email
- 4
Set up automation
Welcome, cart abandonment
- 5
A/B test
- 6
Send and analyse
Study guide
You study mobile channels (SMS, MMS, apps, QR codes, AR, IVR), email strategy, subject lines, automation and campaign design. Test two subject lines.
- Mobile advertising models
- mobile search marketing
- programmatic advertising
- mobile incentive and loyalty programs
- email marketing platforms (MailChimp architecture, subscriber list management, web form integration, newsletter design)
Search ads
Mobile-first search results
In-app ads
Banners, interstitials, rewarded video
Programmatic
Automated real-time bidding
Location-based
Geofencing and beacons
Loyalty incentives
App-only offers
Study guide
You study mobile advertising models, mobile search, programmatic advertising, incentive and loyalty programmes and email platforms such as MailChimp, list management and forms. Build a signup form and welcome email.
- Integration with social media
- mobile content marketing
- location-based marketing
- beacon technology
- responsive web design
- conversion optimization
- email/mobile marketing analytics
- marketing automation
- regulatory compliance frameworks
Open rate
Opens / delivered × 100
Click-through rate
Clicks / delivered × 100
Click-to-open rate
Clicks / opens × 100
Unsubscribe rate
Unsubscribes / delivered × 100
List growth rate
(New − lost subscribers) / list size × 100
Study guide
You study social integration, mobile content, location-based marketing, beacons, responsive design, conversion optimisation, analytics, automation and regulatory compliance. Learn consent and anti-spam rules.
Why Email and Mobile Marketing Matters
Email and mobile remain among the highest-ROI marketing channels, and campaign skills are in demand in digital marketing teams.
How to Prepare for Email and Mobile Marketing
- Run a small email campaign and track opens and clicks.
- Learn consent and data protection rules.
- Test subject lines and send times.
Email and Mobile Marketing: Frequently Asked Questions
What is an email open rate?
The open rate is the percentage of delivered emails that recipients open.