Retail Management
Subject Overview
The fourth Marketing group elective, covering retailing's economic significance and evolution in India, types of retailers and retail development theories, store management and layout/visual merchandising, and customer service quality and IT applications in retailing. A 4-credit elective theory paper.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Introduction to retailing
Economic significance and opportunities in retailing, retail management decision process, evolution of retail in India, drivers of retail change and development challenges
Unit 2: Retail types and development theories
Food retailers, general merchandise retailers, non-store formats, services retailing, types of ownership, evolution of retail formats, theories of retail development, retail life cycle, business models in retail
Unit 3: Store management and design
Store management responsibilities, recruiting/training/motivating store employees, objectives of good store design, store layout, space planning and merchandise presentation, atmospherics
Unit 4: Customer service and IT in retail
Strategic advantages through customer service, GAPS model for improving retail service quality, growing role of IT in retailing, data mining, database marketing, business intelligence, international retailing structures