NotesM.ComEntrepreneurship Development and Project Management
MCOPGE301-18

Entrepreneurship Development and Project Management Notes

Program:M.Com
Semester:Semester 3
Credits:4
Units:4 Units

Subject Overview

This general elective builds entrepreneurial competencies and project management skills — the entrepreneurial mindset, women/rural/social entrepreneurship, opportunity generation and business idea creation, IPR and business plan writing through venture exit strategies, and project analysis, financing (including venture capital) and implementation with PERT/CPM. A 4-credit general elective theory paper.

Unit-wise Syllabus

4 units — open any unit for detailed topic-wise notes, diagrams and important exam questions

  • Concept
  • characteristics and functions of an entrepreneur
  • entrepreneur vs manager
  • types of entrepreneurs
  • entrepreneurial mindset and readiness
  • myths and realities
  • entrepreneurship vs intrapreneurship
  • women entrepreneurs
  • rural and social entrepreneurship
  • entrepreneurial support systems and government's role
ComparisonEntrepreneur vs manager vs intrapreneur
Owns risk?
Motivation

Entrepreneur

Yes, personally

Independence and profit

Manager

No

Salary and career

Intrapreneur

Partly, within the firm

Innovation inside an organisation

Study guide

This unit covers the concept, characteristics and functions of an entrepreneur, entrepreneur versus manager, types, mindset, myths, intrapreneurship, women, rural and social entrepreneurship and support systems. Interview a local entrepreneur to compare theory with practice.

Read Unit 1 notes
  • Entrepreneurial motivation concept and theories
  • generating and exploiting new entry opportunities
  • risk reduction strategies
  • creativity and business idea generation
  • sources and methods of generating new ideas
  • entrepreneurial innovation
  • opportunity recognition and assessment
  • product planning and development
ProcessFrom idea to opportunity
  1. 1Generate ideas

    Brainstorming, problems, trends

  2. 2Screen ideas

    Quick feasibility

  3. 3Assess opportunity

    Market, timing, resources

  4. 4Develop the product
  5. 5Test and launch

Study guide

You study entrepreneurial motivation theories, new entry opportunities, risk reduction, creativity, idea sources, innovation, opportunity recognition and product planning. Practise screening ideas with simple criteria.

Read Unit 2 notes
  • IPR
  • patents
  • trademarks
  • copyrights
  • licensing
  • product safety and other legal issues in setting up an organization
  • concept and value of a business plan
  • writing and implementing the plan
  • succession planning and exit strategies
  • reasons for business plan and venture failure
ClassificationProtecting a new venture
Legal protection
  • Patent

    Invention

  • Trademark

    Brand name, logo

  • Copyright

    Software, content

  • Licensing

    Earn from others using your IP

  • Contracts and NDAs

    Protect trade secrets

Study guide

You study IPR, patents, trademarks, copyrights, licensing, product safety, business plans, succession planning, exit strategies and reasons for venture failure. Write a short business plan.

Read Unit 3 notes
  • Concept
  • facets and key issues of project management
  • generation and screening of project ideas
  • market/technical/financial project analysis
  • investment criteria and risk analysis
  • project financing including venture capital
  • project planning and control
  • PERT and CPM network techniques
  • post-audit project review
ProcessProject life cycle
  1. 1

    Idea generation and screening

  2. 2

    Feasibility analysis

    Market, technical, financial

  3. 3

    Appraisal and financing

  4. 4

    Planning and scheduling

    PERT, CPM

  5. 5

    Implementation and control

  6. 6

    Post-audit review

Study guide

You study project management: generating and screening ideas, market, technical and financial analysis, investment criteria, risk analysis, project financing including venture capital, planning and control, PERT and CPM and post-audit review. Practise a simple project appraisal and a network diagram.

Read Unit 4 notes

Why Entrepreneurship Development and Project Management Matters

These skills support starting your own enterprise and managing projects, which are valued in management, consulting and startup careers.

How to Prepare for Entrepreneurship Development and Project Management

  • Prepare a business plan and a project appraisal for a real idea.
  • Practise PERT and CPM problems.
  • Learn the types of IPR and when each applies.

Entrepreneurship Development and Project Management: Frequently Asked Questions

What is intrapreneurship?

Intrapreneurship is acting like an entrepreneur inside an existing organisation by driving new ideas and ventures.

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