BBA in Digital Marketing & AI
Learn to grow businesses online: SEO, GEO, AEO, Meta Ads, Google Ads, video, websites and AI.
Ludhiana's first BBA in Digital Marketing and AI. A complete 3-year BBA with a hands-on specialisation in the skills that now run every brand's growth, so you graduate with a portfolio, not just a degree.
Every Business Now Competes Online
From a Focal Point factory to a neighbourhood cafe, customers are found on Google, Instagram, YouTube and now AI assistants. This program trains you to be the person who gets them found.
What You Will Master
The full modern marketing stack, taught hands-on, not just on slides.
Digital Marketing
Funnels, channels, audiences, budgets and campaign planning from brief to report.
SEO
Keyword research, on-page and technical SEO, link building and Search Console.
GEO
Generative Engine Optimization: getting your brand cited inside AI-generated answers.
AEO
Answer Engine Optimization: structured content, FAQs and schema that win featured answers.
Website Building
Design, launch and manage fast, conversion-ready sites with no-code and CMS tools.
Meta Ads
Facebook and Instagram campaigns, creatives, targeting, pixels and retargeting.
Google Ads
Search, Display and YouTube ads, bidding, quality score and conversion tracking.
Video Editing
Reels, Shorts and ad edits: cuts, captions, sound, pacing and thumbnails.
Content Creation
Copywriting, scripts, carousels and a content calendar that actually ships.
Profile Building
LinkedIn, Instagram and Google Business profiles that build trust and personal brand.
AI Tools
Use AI to research, write, design, automate and analyse faster and smarter.
Analytics
Read the numbers, prove ROI and turn data into the next campaign decision.
SEO, AEO and GEO: One Skill Set for Three Ways People Search
People now ask AI assistants, not just Google. You will learn to be found in all three.
Google and Bing results pages
Rank higher and earn clicks
Featured snippets, voice and answer boxes
Be the direct answer to a question
ChatGPT, Gemini, Perplexity and AI Overviews
Get mentioned and cited in AI answers
Brief to Result: The Campaign Cycle You Will Run
Every live project follows the same loop used by real agencies.
Semester-by-Semester Curriculum
BBA fundamentals and digital skills, building from foundations to a capstone portfolio.
Foundations
- Principles and Practices of Management
- Basic Accounting
- Business Communication
- Fundamentals of Digital Marketing
- AI Tools for Business Lab
- Mentoring and Professional Development
Why This Program is Different
First in Ludhiana
Ludhiana's first BBA built around digital marketing and AI, not a single elective.
Live Projects
Run real campaigns, build real websites and edit real videos for real businesses.
BBA + Specialisation
A full BBA in management, marketing and finance, plus the digital skills employers ask for.
Portfolio on Graduation
Leave with campaigns, a website, a video reel and a personal brand you built yourself.
AI in Every Workflow
Learn to use AI tools responsibly for research, content, design and automation.
100% Placement Support
Resume and portfolio reviews, interview prep, job fairs and campus drives.
Platforms and Tools You Will Work With
The same platforms professional marketers use every day.
Career Prospects
Work at an agency, inside a brand, in e-commerce, as a freelancer, or start your own agency.
Eligibility
- Candidates who have passed 10+2 in any stream (Arts, Commerce, or Science) from any recognized State or Central Board.
Learn Where Business Happens
SBS sits on Chandigarh Road, in the middle of Ludhiana's fastest-growing corridor, minutes from Focal Point, new business parks, retail and hospitals. That means real local businesses to run campaigns for, and employers close by. Explore the area.
Frequently Asked Questions
It is a 3-year undergraduate degree at SBS (Synetic College), Ludhiana that combines a full BBA management foundation with practical training in digital marketing, SEO, GEO, AEO, Meta Ads, Google Ads, website building, video editing, content creation, profile building and AI tools.