Entrepreneurship and Startup Ecosystem
Subject Overview
Entrepreneurship and Startup Ecosystem is a theory-and-tutorial paper covering entrepreneurship concepts and Indian family businesses (Murugappa, Dabur, Wadia, Godrej, Kirloskar), evaluating and validating a business opportunity, the building blocks of starting a venture (low-cost digital marketing, team building, funding, legal aspects), and India's startup ecosystem — incubators, accelerators, venture capital, angel investors and government schemes like Startup India and MSME. A 2-credit core theory paper.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Introduction to entrepreneurship and family business
Definition and concept of entrepreneurship, entrepreneur characteristics and classification, role of entrepreneurship in economic development, characteristics of family business with Indian case studies
Unit 2: Evaluating business opportunity
Sources of business ideas and opportunity recognition, guesstimating market potential, feasibility analysis, industry/competition/environment analysis
Unit 3: Building a venture
Low-cost marketing using digital technologies, team building from scratch, venture funding, establishing the value chain and managing operations, legal aspects including IPR and compliance
Unit 4: The startup ecosystem
Components of the startup ecosystem — incubators, accelerators, venture capital funds, angel investors; government schemes (Startup India, Digital India, MSME); sources of venture funding in India; sources of technology and IP management