Trend Forecast
Subject Overview
Trend Forecast teaches the theories of fashion change and the research skills needed to sort genuine directional signals from short-term hype, building the competitive advantage that fashion forecasting gives a company. You'll learn to analyse trend cycles and research current designers/brands, develop a personal strategy for staying informed and assess target markets, and close with synthesising research into a coherent forecast presentation. This is a 2-credit elective practical paper across 3 units.
Unit-wise Syllabus
3 units — click WhatsApp below to get the full notes for each
Unit 1: Trend analysis fundamentals
Analysing trends and trend cycles to predict future trends, market research for trend analysis, researching current designers and brands
Unit 2: Market research & communication
Developing a personal strategy for staying informed about the apparel industry, identifying target markets and customer needs, communicating creative concepts through roughs, boards and illustrations using industry-standard terminology
Unit 3: Forecast synthesis
Recognising past and present influences to forecast future ones, analysing and synthesising data to draw conclusions, presenting data to support a coherent forecast