Unit 3: Forecast synthesis
Trend Forecast notes · PTU syllabus (BSTD 507-20)
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Unit summary
A forecast is a story supported by evidence. This unit explains how to link past and present influences, analyse and synthesise data and present a coherent forecast.
After this unit you can
- Link past, present and future influences
- Analyse data and draw conclusions
- Present the forecast
PTU syllabus topics
- Recognising past and present influences to forecast future ones
- analysing and synthesising data to draw conclusions
- presenting data to support a coherent forecast
- 1
Collect signals
- 2
Cluster into themes
- 3
Identify drivers
Why is this happening?
- 4
Predict direction and timing
- 5
Translate into colour, fabric and silhouette
- 6
Present on trend boards
Topic 1
Past, present and future influences
- 1
Gather evidence
- 2
Group into themes
- 3
Find patterns
- 4
Project into the next season
- 5
Test against the customer
- 6
Present
| Influence | Examples |
|---|---|
| Social | Work from home, wellness |
| Economic | Prices, spending power |
| Technology | Digital printing, smart fabrics |
| Culture | Films, festivals, sports |
| Environment | Sustainability, recycling |
Topic 2
Presenting the forecast
A forecast presentation has: executive summary, evidence (images, data), key themes, colour and fabric direction, silhouettes and product ideas, and recommendations.
Short-term forecasts are more reliable; long-range forecasts show direction rather than detail
Key terms
- Synthesis
- Combining data into a conclusion
- Influence
- Force shaping fashion
- Executive summary
- Short overview
- Colour direction
- Predicted palette
- Evidence
- Data and images supporting a claim
Quick revision
- Past + present influences → future direction.
- Back conclusions with evidence.
- Short-term forecasts are more reliable.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.What is synthesis?
- Q2.Name three influences on fashion.
- Q3.What is an executive summary?
Long-answer questions
- Q1.Explain how a coherent forecast is prepared and presented.
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