Visual Merchandising
Subject Overview
Visual Merchandising covers the functional and artistic discipline of presenting merchandise for store and window display, applying design principles to drive customer engagement. You'll study the exterior of a store (signage, marquees, outdoor display) and window types, store interiors, displays and fixtures, then colour, texture and lighting psychology in merchandising, and close with display types, floor plans and merchandise planning. This is a 2-credit theory + practical paper across 4 units.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Store exteriors & windows
Visual merchandising meaning and advantages, exterior of store — signs, marquees, outdoor display, types of windows — close back, open back, island, shadow boxes
Unit 2: Store interiors
Displays, counters and display cases, shadow boxes, columns and fascia
Unit 3: Colour, lighting and fixtures
Physical and psychological reactions to colour, colour mixing and colour schemes, primary/secondary lighting and coloured/filtered lights, mannequins and dimensional forms, fixture types
Unit 4: Display planning
Types of displays and floor plans, visual merchandise planning