Unit 2 of 4 · MBA Sem 3

Unit 2: Fundamental and technical analysis

Investment Analysis and Portfolio Management notes · PTU syllabus (MBA 911-18)

3 min read9 topics10 exam questions
On this page
  1. Unit summary
  2. Intrinsic value
  3. Economy and industry analysis
  4. Company analysis
  5. E-I-C and C-I-E approaches
  6. Technical analysis, Dow theory and bull and bear trends
  7. Chart types
  8. Trend lines, support and resistance
  9. Trading volume and market indicators
  10. Moving averages
  11. Key terms
  12. Quick revision
  13. Important questions

Unit summary

Fundamental analysts estimate what a share is worth; technical analysts study how its price behaves. This unit covers the intrinsic value concept, economy, industry and company analysis using the E-I-C and C-I-E approaches, Dow theory, bull and bear trends, chart types, trend lines, support and resistance, trading volume and moving averages.

After this unit you can

  • Explain intrinsic value and fundamental analysis
  • Apply economy, industry and company analysis (E-I-C and C-I-E)
  • Explain Dow theory and bull and bear trends
  • Apply charts, trend lines, support and resistance, volume and moving averages

PTU syllabus topics

  • Intrinsic value concept
  • economic/industry/company analysis (E-I-C and C-I-E approaches)
  • Dow theory
  • bull and bear trends
  • chart types
  • trend lines
  • support and resistance
  • trading volume
  • moving averages
ComparisonFundamental vs technical analysis
Fundamental
Technical

Studies

Economy, industry, company

Price and volume history

Goal

Intrinsic value

Timing and trends

Tools

Ratios, cash flows, DCF

Charts, moving averages, support and resistance

Horizon

Long term

Short to medium term

1

Topic 1

Intrinsic value

  • Intrinsic value is the true or fundamental value of a share based on its expected cash flows, growth and risk — independent of the current market price.
  • Decision rule: market price below intrinsic value → undervalued (buy); above → overvalued (sell).
Key formulasIntrinsic value models
  • Dividend discount (Gordon)

    V = D1 ÷ (ke − g)

  • P/E approach

    V = expected EPS × justified P/E

  • Free cash flow to equity

    V = Σ FCFE ÷ (1 + ke)^t + terminal value

Example

Expected EPS ₹25, justified P/E 18 → intrinsic value ₹450; if the market price is ₹380, the share appears undervalued.

2

Topic 2

Economy and industry analysis

HierarchyEIC (top-down) framework
  1. Economy analysis

    GDP, inflation, interest rates, fiscal and monetary policy

  2. Industry analysis

    Life cycle, competition, regulation, demand

  3. Company analysis

    Financials, management, valuation

Economic analysis

  • Key variables: GDP growth, inflation, interest rates, fiscal deficit, balance of payments, exchange rate, monsoon (for India), industrial production (IIP), corporate earnings outlook, political stability.
  • Leading, coincident and lagging indicators of the business cycle.

Industry analysis

  • Industry life cycle: pioneering, expansion (growth), stabilisation (maturity), decline.
  • Factors: demand and growth, cost structure, competition (Porter's Five Forces), government policy, technology, labour, raw materials, cyclicality.
  • Classification: growth (renewables, EVs), cyclical (auto, metals), defensive (FMCG, pharma), sunset industries.
3

Topic 3

Company analysis

  • Qualitative: management quality and governance, competitive advantage (moat), brand, business model, promoter holding and pledging.
  • Quantitative: financial statement analysis and ratios.
Key formulasValuation ratios in company analysis
  • EPS

    Net profit for equity ÷ Number of shares

  • P/E ratio

    Market price ÷ EPS

  • P/B ratio

    Market price ÷ Book value per share

  • Dividend yield

    DPS ÷ Market price × 100

  • ROE

    Net profit ÷ Shareholders' equity × 100

  • Intrinsic value (DDM)

    D1 ÷ (k − g)

Example

EPS ₹25, industry P/E 18 → fair price ≈ ₹450; if the market price is ₹380, the share appears undervalued (buy signal, if fundamentals are sound).

4

Topic 4

E-I-C and C-I-E approaches

ComparisonTop-down vs bottom-up
E-I-C (top-down)
C-I-E (bottom-up)

Starting point

Economy, then industry, then company

Company first, then industry and economy

Logic

Good economy and industry lift companies

Great companies can thrive in any cycle

Suits

Asset allocation, sector rotation

Stock pickers, value investors

Risk

May miss strong companies in weak sectors

May ignore macro risks

5

Topic 5

Technical analysis, Dow theory and bull and bear trends

Technical analysis studies past prices and volumes to forecast future price movements. Assumptions (Dow Theory roots): market action discounts everything; prices move in trends; history repeats.

ClassificationTechnical analysis tools
Technical analysis
  • Dow Theory

    Primary, secondary and minor trends

  • Charts

    Line, bar, candlestick, point and figure

  • Patterns

    Head and shoulders, double top/bottom, triangles, flags

  • Support and resistance

    Price floors and ceilings

  • Indicators

    Moving averages (SMA, EMA), RSI, MACD, Bollinger Bands

  • Market breadth

    Advance–decline ratio, volume

  • Moving average crossover: short-term MA crossing above long-term MA (golden cross) — buy; below (death cross) — sell.
  • RSI: above 70 overbought, below 30 oversold.
  • Volume confirms price trends.

Dow theory in detail

  • Developed from Charles Dow's editorials (1900s): primary trend (bull or bear, months to years), secondary reactions (weeks to months, retracing one-third to two-thirds), minor movements (days).
  • Phases of a bull market: accumulation, public participation (mark-up), distribution; trends confirmed when industrial and transport averages agree; volume confirms the trend.
  • Bull market: rising prices, higher highs and higher lows, optimism. Bear market: a fall of 20% or more from a peak, lower highs and lower lows, pessimism.
6

Topic 6

Chart types

  • Bar chart: each period shown by a vertical line from low to high with a tick for the close (open on the left); reveals trends, support, resistance and patterns.
  • Candlestick chart: body shows open–close range (green/white up, red/black down); patterns — doji, hammer, engulfing.
  • Point-and-figure chart: plots only significant price changes — X for rises and O for falls in columns; ignores time and small moves; a column changes after a reversal of a set number of boxes (three-box reversal common); used to identify breakouts and price targets.
ComparisonBar chart vs point-and-figure chart
Bar chart
Point-and-figure chart

Time axis

Yes

No

Shows

Every period's high, low, close

Only significant price changes

Volume

Often plotted below

Not shown

Use

Trends and patterns

Breakouts and price targets

7

Topic 7

Trend lines, support and resistance

  • Trend line: a straight line joining successive lows (uptrend) or highs (downtrend); the more touches, the stronger the line. A decisive break signals a possible trend reversal.
  • Channels: parallel lines containing price movement.
  • Support: a price level where buying interest halts a fall. Resistance: a level where selling halts a rise.
  • Role reversal: once resistance is broken it often becomes support, and vice versa.

Example

A stock repeatedly bounces at ₹900 (support) and stalls at ₹1,050 (resistance). A close above ₹1,050 on high volume is a breakout signal.

8

Topic 8

Trading volume and market indicators

ClassificationMarket indicators
Indicators
  • Volume indicators

    Volume rising with price confirms the trend; on-balance volume

  • Breadth indicators

    Advance–decline ratio, new highs vs new lows

  • Sentiment indicators

    Put–call ratio, short interest, India VIX, FII/DII flows, odd-lot theory (contrarian)

  • Confidence indicators

    Barron's confidence index — yield on high-grade bonds ÷ yield on average bonds

  • Momentum indicators

    RSI, MACD, rate of change

  • Contrary opinion theory: when the majority (especially small investors) are extremely bullish, it is time to sell, and vice versa.
9

Topic 9

Moving averages

Key formulasMoving averages
  • Simple moving average (SMA)

    Average of closing prices of the last n days

  • Exponential moving average (EMA)

    EMA today = (Price − EMA yesterday) × k + EMA yesterday, where k = 2 ÷ (n + 1)

  • Signals: price crossing above its moving average — bullish; below — bearish. Golden cross: 50-day MA crosses above 200-day MA; death cross: crosses below.
  • MACD: difference between 12-day and 26-day EMAs, with a 9-day signal line.
  • Limitation: moving averages lag prices and give false signals in sideways markets.

Key terms

Intrinsic value
True worth of a share based on fundamentals
E-I-C approach
Top-down economy–industry–company analysis
Primary trend
Long-term bull or bear market movement
Support level
Price level where demand halts a decline
Golden cross
Short-term MA crossing above long-term MA

Quick revision

  • Intrinsic value: DDM, P/E, FCFE; buy if price below value.
  • Economy (GDP, inflation, rates), industry (life cycle, Porter), company (financial and non-financial).
  • E-I-C vs C-I-E.
  • Dow theory: primary, secondary, minor; bull and bear phases.
  • Charts (line, bar, candlestick, P&F); trend lines; support and resistance; volume; SMA, EMA, MACD.

Important exam questions

Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).

Short-answer questions

  1. Q1.What is intrinsic value?
  2. Q2.Distinguish E-I-C and C-I-E approaches.
  3. Q3.State the three movements of Dow theory.
  4. Q4.What is a resistance level?
  5. Q5.What is a golden cross?
  6. Q6.Why does volume matter in technical analysis?

Long-answer questions

  1. Q1.Explain economy, industry and company analysis in fundamental analysis.
  2. Q2.Compare the E-I-C and C-I-E approaches.
  3. Q3.Explain Dow theory and bull and bear market phases.
  4. Q4.Explain chart types, trend lines, support and resistance and moving averages.

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