Unit 2: Fundamental and technical analysis
Investment Analysis and Portfolio Management notes · PTU syllabus (MBA 911-18)
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Unit summary
Fundamental analysts estimate what a share is worth; technical analysts study how its price behaves. This unit covers the intrinsic value concept, economy, industry and company analysis using the E-I-C and C-I-E approaches, Dow theory, bull and bear trends, chart types, trend lines, support and resistance, trading volume and moving averages.
After this unit you can
- Explain intrinsic value and fundamental analysis
- Apply economy, industry and company analysis (E-I-C and C-I-E)
- Explain Dow theory and bull and bear trends
- Apply charts, trend lines, support and resistance, volume and moving averages
PTU syllabus topics
- Intrinsic value concept
- economic/industry/company analysis (E-I-C and C-I-E approaches)
- Dow theory
- bull and bear trends
- chart types
- trend lines
- support and resistance
- trading volume
- moving averages
Studies
Economy, industry, company
Price and volume history
Goal
Intrinsic value
Timing and trends
Tools
Ratios, cash flows, DCF
Charts, moving averages, support and resistance
Horizon
Long term
Short to medium term
Topic 1
Intrinsic value
- Intrinsic value is the true or fundamental value of a share based on its expected cash flows, growth and risk — independent of the current market price.
- Decision rule: market price below intrinsic value → undervalued (buy); above → overvalued (sell).
Dividend discount (Gordon)
V = D1 ÷ (ke − g)
P/E approach
V = expected EPS × justified P/E
Free cash flow to equity
V = Σ FCFE ÷ (1 + ke)^t + terminal value
Example
Expected EPS ₹25, justified P/E 18 → intrinsic value ₹450; if the market price is ₹380, the share appears undervalued.
Topic 2
Economy and industry analysis
- Economy analysis
GDP, inflation, interest rates, fiscal and monetary policy
- Industry analysis
Life cycle, competition, regulation, demand
- Company analysis
Financials, management, valuation
Economic analysis
- Key variables: GDP growth, inflation, interest rates, fiscal deficit, balance of payments, exchange rate, monsoon (for India), industrial production (IIP), corporate earnings outlook, political stability.
- Leading, coincident and lagging indicators of the business cycle.
Industry analysis
- Industry life cycle: pioneering, expansion (growth), stabilisation (maturity), decline.
- Factors: demand and growth, cost structure, competition (Porter's Five Forces), government policy, technology, labour, raw materials, cyclicality.
- Classification: growth (renewables, EVs), cyclical (auto, metals), defensive (FMCG, pharma), sunset industries.
Topic 3
Company analysis
- Qualitative: management quality and governance, competitive advantage (moat), brand, business model, promoter holding and pledging.
- Quantitative: financial statement analysis and ratios.
EPS
Net profit for equity ÷ Number of shares
P/E ratio
Market price ÷ EPS
P/B ratio
Market price ÷ Book value per share
Dividend yield
DPS ÷ Market price × 100
ROE
Net profit ÷ Shareholders' equity × 100
Intrinsic value (DDM)
D1 ÷ (k − g)
Example
EPS ₹25, industry P/E 18 → fair price ≈ ₹450; if the market price is ₹380, the share appears undervalued (buy signal, if fundamentals are sound).
Topic 4
E-I-C and C-I-E approaches
Starting point
Economy, then industry, then company
Company first, then industry and economy
Logic
Good economy and industry lift companies
Great companies can thrive in any cycle
Suits
Asset allocation, sector rotation
Stock pickers, value investors
Risk
May miss strong companies in weak sectors
May ignore macro risks
Topic 5
Technical analysis, Dow theory and bull and bear trends
Technical analysis studies past prices and volumes to forecast future price movements. Assumptions (Dow Theory roots): market action discounts everything; prices move in trends; history repeats.
Dow Theory
Primary, secondary and minor trends
Charts
Line, bar, candlestick, point and figure
Patterns
Head and shoulders, double top/bottom, triangles, flags
Support and resistance
Price floors and ceilings
Indicators
Moving averages (SMA, EMA), RSI, MACD, Bollinger Bands
Market breadth
Advance–decline ratio, volume
- Moving average crossover: short-term MA crossing above long-term MA (golden cross) — buy; below (death cross) — sell.
- RSI: above 70 overbought, below 30 oversold.
- Volume confirms price trends.
Dow theory in detail
- Developed from Charles Dow's editorials (1900s): primary trend (bull or bear, months to years), secondary reactions (weeks to months, retracing one-third to two-thirds), minor movements (days).
- Phases of a bull market: accumulation, public participation (mark-up), distribution; trends confirmed when industrial and transport averages agree; volume confirms the trend.
- Bull market: rising prices, higher highs and higher lows, optimism. Bear market: a fall of 20% or more from a peak, lower highs and lower lows, pessimism.
Topic 6
Chart types
- Bar chart: each period shown by a vertical line from low to high with a tick for the close (open on the left); reveals trends, support, resistance and patterns.
- Candlestick chart: body shows open–close range (green/white up, red/black down); patterns — doji, hammer, engulfing.
- Point-and-figure chart: plots only significant price changes — X for rises and O for falls in columns; ignores time and small moves; a column changes after a reversal of a set number of boxes (three-box reversal common); used to identify breakouts and price targets.
Time axis
Yes
No
Shows
Every period's high, low, close
Only significant price changes
Volume
Often plotted below
Not shown
Use
Trends and patterns
Breakouts and price targets
Topic 7
Trend lines, support and resistance
- Trend line: a straight line joining successive lows (uptrend) or highs (downtrend); the more touches, the stronger the line. A decisive break signals a possible trend reversal.
- Channels: parallel lines containing price movement.
- Support: a price level where buying interest halts a fall. Resistance: a level where selling halts a rise.
- Role reversal: once resistance is broken it often becomes support, and vice versa.
Example
A stock repeatedly bounces at ₹900 (support) and stalls at ₹1,050 (resistance). A close above ₹1,050 on high volume is a breakout signal.
Topic 8
Trading volume and market indicators
Volume indicators
Volume rising with price confirms the trend; on-balance volume
Breadth indicators
Advance–decline ratio, new highs vs new lows
Sentiment indicators
Put–call ratio, short interest, India VIX, FII/DII flows, odd-lot theory (contrarian)
Confidence indicators
Barron's confidence index — yield on high-grade bonds ÷ yield on average bonds
Momentum indicators
RSI, MACD, rate of change
- Contrary opinion theory: when the majority (especially small investors) are extremely bullish, it is time to sell, and vice versa.
Topic 9
Moving averages
Simple moving average (SMA)
Average of closing prices of the last n days
Exponential moving average (EMA)
EMA today = (Price − EMA yesterday) × k + EMA yesterday, where k = 2 ÷ (n + 1)
- Signals: price crossing above its moving average — bullish; below — bearish. Golden cross: 50-day MA crosses above 200-day MA; death cross: crosses below.
- MACD: difference between 12-day and 26-day EMAs, with a 9-day signal line.
- Limitation: moving averages lag prices and give false signals in sideways markets.
Key terms
- Intrinsic value
- True worth of a share based on fundamentals
- E-I-C approach
- Top-down economy–industry–company analysis
- Primary trend
- Long-term bull or bear market movement
- Support level
- Price level where demand halts a decline
- Golden cross
- Short-term MA crossing above long-term MA
Quick revision
- Intrinsic value: DDM, P/E, FCFE; buy if price below value.
- Economy (GDP, inflation, rates), industry (life cycle, Porter), company (financial and non-financial).
- E-I-C vs C-I-E.
- Dow theory: primary, secondary, minor; bull and bear phases.
- Charts (line, bar, candlestick, P&F); trend lines; support and resistance; volume; SMA, EMA, MACD.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.What is intrinsic value?
- Q2.Distinguish E-I-C and C-I-E approaches.
- Q3.State the three movements of Dow theory.
- Q4.What is a resistance level?
- Q5.What is a golden cross?
- Q6.Why does volume matter in technical analysis?
Long-answer questions
- Q1.Explain economy, industry and company analysis in fundamental analysis.
- Q2.Compare the E-I-C and C-I-E approaches.
- Q3.Explain Dow theory and bull and bear market phases.
- Q4.Explain chart types, trend lines, support and resistance and moving averages.
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