Unit 2: Production, cost and revenue
Managerial Economics notes · PTU syllabus (MBA 102-18)
On this page
Unit summary
Production, costs and revenues decide a firm's profits. This unit covers the production function, short- and long-run production, isoquants and the least-cost combination, producer's equilibrium, returns to scale, cost concepts, short-run, long-run and modern cost theories, and revenue curves with their relationships.
After this unit you can
- Explain the law of variable proportions and returns to scale
- Find the least-cost combination using isoquants and isocosts
- Explain short-run, long-run and modern theories of cost
- Explain total, average and marginal revenue and their relationships
PTU syllabus topics
- Production function
- productivity and technology
- short-run and long-run production
- isoquants and least-cost input combination
- producer's equilibrium
- returns to scale
- cost concepts
- revenue curves and their relationships
Least-cost combination
MPL / w = MPK / r
Average cost
AC = TC / Q
Marginal cost
MC = ΔTC / ΔQ
MR and elasticity
MR = P (1 − 1/e)
Profit maximisation
MR = MC
Topic 1
Production function: short run
A production function shows the technical relationship between physical inputs and output: Q = f(L, K).
- Short run: at least one factor is fixed (capital); output changes by varying the variable factor (labour).
- Long run: all factors are variable.
Law of variable proportions
Total product (TP)
Total output with given inputs
Average product (AP)
TP ÷ Units of variable factor
Marginal product (MP)
Change in TP ÷ Change in variable factor
| Labour | TP | MP | AP | Stage |
|---|---|---|---|---|
| 1 | 10 | 10 | 10 | I — increasing returns |
| 2 | 24 | 14 | 12 | I |
| 3 | 36 | 12 | 12 | I ends (AP max) |
| 4 | 44 | 8 | 11 | II — diminishing returns |
| 5 | 48 | 4 | 9.6 | II |
| 6 | 48 | 0 | 8 | II ends (TP max) |
| 7 | 45 | −3 | 6.4 | III — negative returns |
- Stage I: TP rises at an increasing rate, then AP reaches maximum — under-use of fixed factor.
- Stage II: MP diminishes but positive; rational stage of production.
- Stage III: MP negative; TP falls — no rational producer operates here.
- Causes of diminishing returns: fixed factor, imperfect substitutability of factors, overcrowding.
Topic 2
Isoquants and least-cost combination
An isoquant (equal-product curve) shows combinations of two inputs (L and K) that produce the same output.
- Properties: slope downward, convex to the origin (diminishing MRTS), do not intersect, higher isoquants = higher output.
- MRTS(L,K): units of capital that can be replaced by one unit of labour keeping output constant = MPL/MPK.
- Isocost line: combinations of inputs with the same total cost: w·L + r·K = C.
Shows
Equal output from two inputs
Equal satisfaction from two goods
Measurement
Cardinal — output can be measured
Ordinal — satisfaction ranked
Slope
MRTS
MRS
- Producer's equilibrium (least-cost combination): where an isocost line is tangent to an isoquant — MRTS = w/r, or MPL/w = MPK/r.
- Expansion path: the locus of least-cost combinations as output expands.
Topic 3
Returns to scale (long run)
Returns to scale describe how output changes when all inputs are increased in the same proportion.
- 1Increasing returns
Output rises by a greater proportion (inputs ×2, output ×2.5)
- 2Constant returns
Output rises in the same proportion
- 3Decreasing returns
Output rises by a smaller proportion
- Causes of increasing returns: internal economies — specialisation, indivisibility of machines, managerial and technical economies.
- Causes of decreasing returns: diseconomies of large scale — coordination and management difficulties.
- Cobb–Douglas production function: Q = A·L^α·K^β; returns to scale increasing if α + β > 1, constant if = 1, decreasing if < 1.
Period
Short run
Long run
Inputs varied
One factor, others fixed
All factors in same proportion
Factor ratio
Changes
Constant
Topic 4
Cost concepts
Accounting vs economic cost
Explicit costs only vs explicit + implicit (opportunity) costs
Fixed vs variable
Do not change with output vs change with output
Sunk vs incremental
Already incurred, irrelevant vs additional cost of a decision
Private vs social
Borne by the firm vs borne by society (pollution)
Historical vs replacement
Original cost vs current cost to replace
Out-of-pocket vs book cost
Cash payments vs non-cash (depreciation)
- Normal profit is the minimum profit needed to keep the entrepreneur in the business — included in economic cost.
- Economic profit = Total revenue − (Explicit + Implicit costs).
Topic 5
Short-run cost theory
Total cost
TC = TFC + TVC
Average fixed cost
AFC = TFC ÷ Q
Average variable cost
AVC = TVC ÷ Q
Average total cost
ATC = AFC + AVC = TC ÷ Q
Marginal cost
MC = ΔTC ÷ ΔQ
| Output | TFC | TVC | TC | AFC | AVC | ATC | MC |
|---|---|---|---|---|---|---|---|
| 1 | 60 | 20 | 80 | 60 | 20 | 80 | 20 |
| 2 | 60 | 36 | 96 | 30 | 18 | 48 | 16 |
| 3 | 60 | 48 | 108 | 20 | 16 | 36 | 12 |
| 4 | 60 | 64 | 124 | 15 | 16 | 31 | 16 |
| 5 | 60 | 90 | 150 | 12 | 18 | 30 | 26 |
| 6 | 60 | 132 | 192 | 10 | 22 | 32 | 42 |
- AFC falls continuously (rectangular hyperbola).
- AVC, ATC and MC are U-shaped due to the law of variable proportions.
- MC cuts AVC and ATC at their minimum points — when MC < AC, AC falls; when MC > AC, AC rises.
Exam tip
Draw MC passing through the lowest points of AVC and ATC — this relationship is asked almost every year.
Topic 6
Long-run cost theory
- In the long run all costs are variable; the firm chooses the plant size.
- The long-run average cost (LAC) curve is the envelope of short-run average cost curves — touches each SAC at one point (planning curve).
- LAC is U-shaped (but flatter) due to economies and diseconomies of scale.
Source
Expansion of the firm itself
Expansion of the industry
Examples
Technical, managerial, marketing, financial, risk-bearing
Better infrastructure, skilled labour pool, ancillary industries, information
Control
Within the firm's control
Outside the firm's control
- Modern theory: LAC is often L-shaped — after minimum efficient scale, costs remain roughly constant.
- Long-run marginal cost (LMC) cuts LAC at its minimum.
Topic 7
Modern theory of cost
- Short-run AVC is saucer-shaped — flat over a range of output because firms build reserve capacity for flexibility; MC equals AVC over this range.
- Long-run average cost is L-shaped — costs fall up to the minimum efficient scale (MES) and then remain roughly constant, because managerial diseconomies are offset by technical economies and decentralised management.
- Empirical evidence (Johnston, Bain) supports L-shaped LAC curves in many industries.
- Implication: large firms can expand without rising unit costs; barriers to entry for small firms where MES is large (steel, cement, automobiles).
Topic 8
Revenue concepts
Total revenue
TR = P × Q
Average revenue
AR = TR ÷ Q = Price
Marginal revenue
MR = ΔTR ÷ ΔQ
AR, MR and elasticity
MR = AR × (e − 1) ÷ e
| Q | Price (AR) | TR | MR |
|---|---|---|---|
| 1 | 10 | 10 | 10 |
| 2 | 9 | 18 | 8 |
| 3 | 8 | 24 | 6 |
| 4 | 7 | 28 | 4 |
| 5 | 6 | 30 | 2 |
| 6 | 5 | 30 | 0 |
| 7 | 4 | 28 | −2 |
- Under perfect competition, price is constant, so AR = MR — a horizontal line.
- Under imperfect competition, AR slopes downward and MR lies below AR (for a straight-line AR, MR falls twice as fast).
- TR is maximum when MR = 0.
Topic 9
Elasticity of demand and revenue
| Elasticity (e) | MR | Effect of price cut on TR |
|---|---|---|
| e > 1 | Positive | TR rises |
| e = 1 | Zero | TR unchanged (maximum) |
| e < 1 | Negative | TR falls |
Example
If AR = ₹20 and e = 2, MR = 20 × (2 − 1)/2 = ₹10. If e = 1, MR = 0. A monopolist therefore always produces on the elastic part of the demand curve (where MR > 0).
Key terms
- Production function
- Technical relationship between inputs and output
- Isoquant
- Combinations of inputs giving the same output
- Envelope curve
- LAC curve enveloping short-run cost curves
- Minimum efficient scale
- Lowest output at which LAC is minimised
- Marginal revenue
- Change in total revenue from one more unit sold
Quick revision
- Variable proportions: three stages; stage II rational.
- Least cost: MRTS = w/r; expansion path.
- Returns to scale: increasing, constant, decreasing; Cobb–Douglas.
- Traditional U-shaped vs modern saucer-shaped SAVC and L-shaped LAC.
- MR = AR (e − 1)/e.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.State the law of variable proportions.
- Q2.What is producer's equilibrium?
- Q3.What are internal economies of scale?
- Q4.Why is the LAC curve L-shaped in the modern theory?
- Q5.What is reserve capacity?
- Q6.State the relationship between AR and MR.
Long-answer questions
- Q1.Explain the law of variable proportions and returns to scale.
- Q2.Explain the least-cost combination of inputs using isoquants.
- Q3.Compare traditional and modern theories of cost.
- Q4.Explain revenue concepts and their relationship with elasticity of demand.
Stuck on this unit?
Message SBS on WhatsApp for help with Managerial Economics, or to ask about studying MBA at Synetic.
