Unit 1 of 4 · MBA Sem 3

Unit 1: Introduction to OD and its foundations

Organizational Change and Development notes · PTU syllabus (MBA 931-18)

3 min read9 topics10 exam questions
On this page
  1. Unit summary
  2. Planned change: meaning and types
  3. Triggers of change
  4. Models and theories of change
  5. Implementation strategies
  6. Conceptual framework of OD
  7. History of OD
  8. Values, assumptions and beliefs in OD
  9. Systems theory in OD
  10. Participation, empowerment and teamwork
  11. Key terms
  12. Quick revision
  13. Important questions

Unit summary

Organisations must change to survive, and organisation development offers a planned, people-centred way to do it. This unit covers the definition and distinguishing characteristics of planned change, models and theories of change, triggers and implementation strategies, the conceptual framework and history of OD, its values, assumptions and beliefs, systems theory, participation and empowerment, and teams and teamwork.

After this unit you can

  • Explain the meaning and characteristics of planned change
  • Explain models and theories of change, triggers and implementation strategies
  • Explain the conceptual framework, history, values and assumptions of OD
  • Explain systems theory, participation, empowerment and teamwork in OD

PTU syllabus topics

  • Definitions and distinguishing characteristics of planned change
  • models and theories of change
  • triggers and implementation strategies
  • conceptual framework of OD
  • historical background
  • values/assumptions/beliefs
  • systems theory
  • participation and empowerment
  • teams and teamwork
ProcessLewin's change model
  1. 1Unfreeze

    Create readiness for change

  2. 2Move

    Introduce the change

  3. 3Refreeze

    Stabilise new behaviours

1

Topic 1

Planned change: meaning and types

Organisational change is the alteration of an organisation's structure, technology, processes, people or culture.

ComparisonTypes of change
Meaning
Example

Planned vs unplanned

Deliberate vs forced by events

Restructuring vs reacting to a crisis

Incremental vs transformational

Small steps vs fundamental shift

Process improvement vs new business model

Structural

Changing hierarchy and roles

Delayering

Technological

New tools and systems

ERP implementation

People and cultural

Attitudes, skills, values

Customer-first culture

Distinguishing characteristics of planned change

  • Deliberate and goal-directed, not a reaction to events.
  • Based on diagnosis of the whole system.
  • Involves the people affected; uses a change agent.
  • Long-term and continuous, with evaluation and institutionalisation.
2

Topic 2

Triggers of change

  • External: competition, technology, government regulation, economic conditions, customer expectations, globalisation, social trends.
  • Internal: new leadership, low performance, employee dissatisfaction, growth, new strategy.
3

Topic 3

Models and theories of change

The systems model views the organisation as interrelated subsystems (people, structure, technology, tasks, culture); a change in one affects the others. Lewin's force field analysis: any situation is held in balance by driving forces (pushing for change) and restraining forces (resisting it). Change happens by strengthening drivers or, more effectively, weakening restraints.

ComparisonForce field example: adopting a new software
Driving forces
Restraining forces

Efficiency

Faster processing

Fear of learning new skills

Management

Top management support

Comfort with old system

Market

Competitors already use it

Cost of training and downtime

ProcessLewin's three-step model
  1. 1Unfreeze

    Create readiness; reduce resistance

  2. 2Change (move)

    Implement new ways

  3. 3Refreeze

    Stabilise through policies and rewards

  • Kotter's eight-step model: create urgency, build a guiding coalition, form a vision, communicate it, empower action, generate short-term wins, consolidate gains, anchor changes in culture.
  • Positive model (appreciative inquiry): discover what works best and build on it — discovery, dream, design, destiny.
4

Topic 4

Implementation strategies

Chin and Benne's strategies:

  • Empirical-rational: people change when shown it is in their interest.
  • Normative-re-educative: change norms and values through involvement and learning — the strategy most used in OD.
  • Power-coercive: change imposed through authority and sanctions.
ClassificationMethods to reduce resistance (Kotter and Schlesinger)
Implementing change
  • Education and communication

    Explain why change is needed

  • Participation and involvement

    Involve people in planning

  • Facilitation and support

    Training, counselling

  • Negotiation and agreement

    Trade benefits for support

  • Manipulation and co-optation

    Give resisters a role (risky)

  • Explicit and implicit coercion

    Force, threats (last resort)

5

Topic 5

Conceptual framework of OD

Organisation development is a long-range effort to improve an organisation's problem-solving and renewal processes through a collaborative management of culture, with the help of a change agent and behavioural science (French and Bell). Features: planned, long-term, system-wide, based on behavioural science, collaborative, uses action research and a change agent, and focuses on culture and processes. Objectives: improve effectiveness, build trust and openness, improve problem-solving, increase collaboration and help people and the organisation grow.

ProcessConceptual framework of OD (French and Bell)
  1. 1Diagnosis

    Continuous collection of data about the system

  2. 2Action

    Interventions to improve the system

  3. 3Process maintenance

    Managing the OD effort itself

  • Target of OD: the whole organisation or its subsystems — individuals, teams, intergroup relations and the total system.
6

Topic 6

History of OD

Roots: laboratory training (T-groups) from Kurt Lewin and the National Training Laboratories (1940s); survey research and feedback (University of Michigan); action research (Lewin); and later sociotechnical systems (Tavistock Institute) and quality-of-work-life movements.

7

Topic 7

Values, assumptions and beliefs in OD

  • Values: respect for people, trust and support, power equalisation, confrontation of problems, participation.
  • About individuals: people want to grow and develop; most can contribute more than the organisation allows.
  • About groups: the work group is highly important to people; leaders cannot perform all leadership functions; suppressed feelings hurt problem-solving.
  • About organisations: win–lose strategies are often counterproductive; the needs of people and the organisation can be met together; collaboration produces better results than competition.
8

Topic 8

Systems theory in OD

  • An organisation is an open system that takes inputs from the environment, transforms them and returns outputs, with feedback.
ProcessOpen system
  1. 1Inputs

    People, materials, capital, information

  2. 2Transformation

    Technology, structure, people, tasks, culture

  3. 3Outputs

    Products, services, satisfaction

  4. 4Feedback

    Information to adjust inputs and processes

  • Implications for OD: a change in one part affects others; equifinality — many paths lead to the same result; diagnose the whole system, not isolated symptoms.
9

Topic 9

Participation, empowerment and teamwork

  • Participation: involving people in decisions that affect them increases commitment, quality of decisions and acceptance of change.
  • Empowerment: giving people authority, information, skills and resources to act — it builds ownership and self-efficacy.
  • Teams and teamwork: teams are the basic building blocks of OD; effective teams have clear goals, defined roles, open communication, trust and shared leadership. OD uses teams both as targets and as vehicles of change.

Key terms

Planned change
Deliberate, goal-directed change based on diagnosis
Force field analysis
Balance of driving and restraining forces
Normative-re-educative strategy
Change through changing norms and values
Open system
System interacting with its environment
Empowerment
Giving people authority and resources to act

Quick revision

  • Planned change: deliberate, diagnosed, participative, long-term.
  • Triggers: external and internal forces.
  • Models: Lewin (unfreeze–change–refreeze), force field, Kotter's eight steps, appreciative inquiry.
  • Strategies: Chin and Benne; Kotter and Schlesinger methods.
  • OD framework; history (T-groups, survey feedback, action research, sociotechnical); values; systems; participation, empowerment, teams.

Important exam questions

Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).

Short-answer questions

  1. Q1.What is planned change?
  2. Q2.State Lewin's three steps of change.
  3. Q3.Name Kotter's eight steps.
  4. Q4.What is the normative-re-educative strategy?
  5. Q5.State two values of OD.
  6. Q6.What is an open system?

Long-answer questions

  1. Q1.Explain the models and theories of organisational change.
  2. Q2.Discuss triggers of change and strategies for implementing it.
  3. Q3.Explain the conceptual framework, history and values of OD.
  4. Q4.Explain the role of systems theory, participation and teamwork in OD.

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