Unit 1: Introduction to OD and its foundations
Organizational Change and Development notes · PTU syllabus (MBA 931-18)
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Unit summary
Organisations must change to survive, and organisation development offers a planned, people-centred way to do it. This unit covers the definition and distinguishing characteristics of planned change, models and theories of change, triggers and implementation strategies, the conceptual framework and history of OD, its values, assumptions and beliefs, systems theory, participation and empowerment, and teams and teamwork.
After this unit you can
- Explain the meaning and characteristics of planned change
- Explain models and theories of change, triggers and implementation strategies
- Explain the conceptual framework, history, values and assumptions of OD
- Explain systems theory, participation, empowerment and teamwork in OD
PTU syllabus topics
- Definitions and distinguishing characteristics of planned change
- models and theories of change
- triggers and implementation strategies
- conceptual framework of OD
- historical background
- values/assumptions/beliefs
- systems theory
- participation and empowerment
- teams and teamwork
- 1Unfreeze
Create readiness for change
- 2Move
Introduce the change
- 3Refreeze
Stabilise new behaviours
Topic 1
Planned change: meaning and types
Organisational change is the alteration of an organisation's structure, technology, processes, people or culture.
Planned vs unplanned
Deliberate vs forced by events
Restructuring vs reacting to a crisis
Incremental vs transformational
Small steps vs fundamental shift
Process improvement vs new business model
Structural
Changing hierarchy and roles
Delayering
Technological
New tools and systems
ERP implementation
People and cultural
Attitudes, skills, values
Customer-first culture
Distinguishing characteristics of planned change
- Deliberate and goal-directed, not a reaction to events.
- Based on diagnosis of the whole system.
- Involves the people affected; uses a change agent.
- Long-term and continuous, with evaluation and institutionalisation.
Topic 2
Triggers of change
- External: competition, technology, government regulation, economic conditions, customer expectations, globalisation, social trends.
- Internal: new leadership, low performance, employee dissatisfaction, growth, new strategy.
Topic 3
Models and theories of change
The systems model views the organisation as interrelated subsystems (people, structure, technology, tasks, culture); a change in one affects the others. Lewin's force field analysis: any situation is held in balance by driving forces (pushing for change) and restraining forces (resisting it). Change happens by strengthening drivers or, more effectively, weakening restraints.
Efficiency
Faster processing
Fear of learning new skills
Management
Top management support
Comfort with old system
Market
Competitors already use it
Cost of training and downtime
- 1Unfreeze
Create readiness; reduce resistance
- 2Change (move)
Implement new ways
- 3Refreeze
Stabilise through policies and rewards
- Kotter's eight-step model: create urgency, build a guiding coalition, form a vision, communicate it, empower action, generate short-term wins, consolidate gains, anchor changes in culture.
- Positive model (appreciative inquiry): discover what works best and build on it — discovery, dream, design, destiny.
Topic 4
Implementation strategies
Chin and Benne's strategies:
- Empirical-rational: people change when shown it is in their interest.
- Normative-re-educative: change norms and values through involvement and learning — the strategy most used in OD.
- Power-coercive: change imposed through authority and sanctions.
Education and communication
Explain why change is needed
Participation and involvement
Involve people in planning
Facilitation and support
Training, counselling
Negotiation and agreement
Trade benefits for support
Manipulation and co-optation
Give resisters a role (risky)
Explicit and implicit coercion
Force, threats (last resort)
Topic 5
Conceptual framework of OD
Organisation development is a long-range effort to improve an organisation's problem-solving and renewal processes through a collaborative management of culture, with the help of a change agent and behavioural science (French and Bell). Features: planned, long-term, system-wide, based on behavioural science, collaborative, uses action research and a change agent, and focuses on culture and processes. Objectives: improve effectiveness, build trust and openness, improve problem-solving, increase collaboration and help people and the organisation grow.
- 1Diagnosis
Continuous collection of data about the system
- 2Action
Interventions to improve the system
- 3Process maintenance
Managing the OD effort itself
- Target of OD: the whole organisation or its subsystems — individuals, teams, intergroup relations and the total system.
Topic 6
History of OD
Roots: laboratory training (T-groups) from Kurt Lewin and the National Training Laboratories (1940s); survey research and feedback (University of Michigan); action research (Lewin); and later sociotechnical systems (Tavistock Institute) and quality-of-work-life movements.
Topic 7
Values, assumptions and beliefs in OD
- Values: respect for people, trust and support, power equalisation, confrontation of problems, participation.
- About individuals: people want to grow and develop; most can contribute more than the organisation allows.
- About groups: the work group is highly important to people; leaders cannot perform all leadership functions; suppressed feelings hurt problem-solving.
- About organisations: win–lose strategies are often counterproductive; the needs of people and the organisation can be met together; collaboration produces better results than competition.
Topic 8
Systems theory in OD
- An organisation is an open system that takes inputs from the environment, transforms them and returns outputs, with feedback.
- 1Inputs
People, materials, capital, information
- 2Transformation
Technology, structure, people, tasks, culture
- 3Outputs
Products, services, satisfaction
- 4Feedback
Information to adjust inputs and processes
- Implications for OD: a change in one part affects others; equifinality — many paths lead to the same result; diagnose the whole system, not isolated symptoms.
Topic 9
Participation, empowerment and teamwork
- Participation: involving people in decisions that affect them increases commitment, quality of decisions and acceptance of change.
- Empowerment: giving people authority, information, skills and resources to act — it builds ownership and self-efficacy.
- Teams and teamwork: teams are the basic building blocks of OD; effective teams have clear goals, defined roles, open communication, trust and shared leadership. OD uses teams both as targets and as vehicles of change.
Key terms
- Planned change
- Deliberate, goal-directed change based on diagnosis
- Force field analysis
- Balance of driving and restraining forces
- Normative-re-educative strategy
- Change through changing norms and values
- Open system
- System interacting with its environment
- Empowerment
- Giving people authority and resources to act
Quick revision
- Planned change: deliberate, diagnosed, participative, long-term.
- Triggers: external and internal forces.
- Models: Lewin (unfreeze–change–refreeze), force field, Kotter's eight steps, appreciative inquiry.
- Strategies: Chin and Benne; Kotter and Schlesinger methods.
- OD framework; history (T-groups, survey feedback, action research, sociotechnical); values; systems; participation, empowerment, teams.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.What is planned change?
- Q2.State Lewin's three steps of change.
- Q3.Name Kotter's eight steps.
- Q4.What is the normative-re-educative strategy?
- Q5.State two values of OD.
- Q6.What is an open system?
Long-answer questions
- Q1.Explain the models and theories of organisational change.
- Q2.Discuss triggers of change and strategies for implementing it.
- Q3.Explain the conceptual framework, history and values of OD.
- Q4.Explain the role of systems theory, participation and teamwork in OD.
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