E-Commerce & Digital Marketing
Subject Overview
E-Commerce & Digital Marketing covers e-commerce technical components and electronic payment systems, Electronic Data Interchange and its legal/security issues, and digital marketing fundamentals including SEO/SEM, social media marketing and content strategy. A 4-credit core theory paper.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: E-commerce fundamentals and payments
Technical components of e-commerce, e-commerce framework and applications, ISP and WWW architecture, electronic payment system types, value exchange systems, EFT, digital token-based payment, smart and credit cards, payment system risks and design
Unit 2: Electronic Data Interchange
EDI concepts, applications and limitations, EDI-e-commerce standardization, EDI software implementation, EDI business applications, legal/security/privacy issues, e-governance in India
Unit 3: Digital marketing fundamentals
Components of online marketing (email, forum, social network, banner, blog), affiliate marketing, viral marketing, influencer marketing, referral marketing, online advertising, mobile marketing, web analytics and email marketing
Unit 4: SEO, SEM and content strategy
Importance of search engines and role of keywords in SEO, on-page and off-page optimization, introduction to social media marketing, website planning and creation, content marketing strategy, keyword research and analysis, case studies in successful content marketing