E-Commerce & Digital Marketing Notes
Subject Overview
E-Commerce & Digital Marketing covers e-commerce technical components and electronic payment systems, Electronic Data Interchange and its legal/
Subject at a glance
4
Units
31
Topics
4
Credits
4
Infographics
Unit-wise Syllabus
4 units — open any unit for detailed topic-wise notes, diagrams and important exam questions
- Technical components of e-commerce
- e-commerce framework and applications
- ISP and WWW architecture
- electronic payment system types
- value exchange systems
- EFT
- digital token-based payment
- smart and credit cards
- payment system risks and design
Cards
Credit, debit, smart cards
EFT
Bank-to-bank transfers: NEFT, RTGS
Digital tokens
E-cash, e-cheques
Mobile
UPI, wallets
Risks
Fraud, privacy, chargebacks
Study guide
This unit covers the technical components and framework of e-commerce, ISP and WWW architecture, electronic payment systems, EFT, digital token payments, smart and credit cards and payment risks and design. Compare payment methods by security and convenience.
- EDI concepts
- applications and limitations
- EDI-e-commerce standardization
- EDI software implementation
- EDI business applications
- legal/security/privacy issues
- e-governance in India
- 1Buyer's system creates an order
- 2Converted to standard EDI format
- 3Sent through a VAN or internet
- 4Seller's system translates it
- 5Order processed and acknowledged
Study guide
You study EDI: concepts, applications, limitations, standardisation, software implementation, business applications, legal, security and privacy issues and e-governance in India. Know how EDI differs from email.
- Components of online marketing (email, forum, social network, banner, blog)
- affiliate marketing
- viral marketing
- influencer marketing
- referral marketing
- online advertising
- mobile marketing
- web analytics and email marketing
Search
SEO and paid search
Social media
Organic and paid
Email
Newsletters, automation
Content
Blogs, video
Affiliate and influencer
Partners promote for commission
Mobile
Apps, SMS, push
Study guide
You study digital marketing: email, forum, social network, banner and blog marketing, affiliate, viral, influencer and referral marketing, online and mobile advertising, web analytics and email marketing. Plan a small multi-channel campaign.
- Importance of search engines and role of keywords in SEO
- on-page and off-page optimization
- introduction to social media marketing
- website planning and creation
- content marketing strategy
- keyword research and analysis
- case studies in successful content marketing
Where
On your own website
Elsewhere on the web
Examples
Titles, headings, keywords, speed, schema
Backlinks, mentions, reviews
Control
Full
Partial
Builds
Relevance
Authority
Study guide
You study SEO and SEM: the role of keywords, on-page and off-page optimisation, social media marketing, website planning, content marketing strategy, keyword research and case studies. Run keyword research for a website idea.
Why E-Commerce & Digital Marketing Matters
Digital marketing and e-commerce are among the fastest-growing career areas, and SEO and analytics skills are in demand in almost every business.
How to Prepare for E-Commerce & Digital Marketing
- Optimise a small website or blog for SEO as practice.
- Learn web analytics tools and read their reports.
- Study successful content marketing case studies.
E-Commerce & Digital Marketing: Frequently Asked Questions
What is the difference between SEO and SEM?
SEO improves a site's unpaid ranking in search results, while SEM includes paid search advertising to gain visibility.