Unit 3 of 4 · MBA Sem 1

Unit 3: Corporate Social Responsibility

Business Ethics and Corporate Social Responsibility notes · PTU syllabus (MBA 106-18)

3 min read9 topics10 exam questions
On this page
  1. Unit summary
  2. Concept and historical phases of CSR
  3. Arguments for and against CSR
  4. Perspectives on CSR
  5. Models of CSR
  6. Drivers of CSR
  7. CSR and corporate governance
  8. Corporate sustainability and the triple bottom line
  9. GRI guidelines
  10. National voluntary guidelines
  11. Key terms
  12. Quick revision
  13. Important questions

Unit summary

Corporate social responsibility asks companies to create value for society and the environment as well as for shareholders. This unit covers the concept and need for CSR, arguments for and against it, its historical phases and perspectives, CSR models and drivers, the link between CSR and corporate governance, corporate sustainability and the triple bottom line, the GRI guidelines and India's national voluntary guidelines.

After this unit you can

  • Explain the concept and need for CSR and the arguments for and against it
  • Trace the historical phases and perspectives of CSR
  • Explain CSR models, drivers and the CSR–governance link
  • Explain sustainability, the triple bottom line, GRI and the national voluntary guidelines

PTU syllabus topics

  • Concept
  • need
  • arguments for and against CSR
  • historical phases and perspectives of CSR
  • models and drivers of CSR
  • CSR and corporate governance
  • corporate sustainability and the triple bottom line
  • GRI guidelines
  • national voluntary guidelines
HierarchyCarroll's CSR pyramid
  1. Philanthropic

    Desired: give back

  2. Ethical

    Expected: do what is right

  3. Legal

    Required: obey the law

  4. Economic

    Required: be profitable

1

Topic 1

Concept and historical phases of CSR

CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local community and society at large (WBCSD).

ProcessEvolution of CSR in India
  1. 1Ethical and philanthropic phase

    Pre-independence: charity by business families

  2. 2Nation-building phase

    1950s–1970s: public sector and social goals

  3. 3Stakeholder phase

    1980s–2000s: voluntary CSR

  4. 4Mandatory phase

    2014 onward: Section 135 of the Companies Act

  • Need for CSR: business uses society's resources, creates externalities, depends on a healthy community and workforce, and must retain its social licence to operate.
2

Topic 2

Arguments for and against CSR

ComparisonArguments on CSR
For CSR
Against CSR

Long-run self-interest

Better society means better business

Profit is business's only social duty (Friedman)

Public image

Builds reputation and loyalty

Raises costs and prices

Avoid regulation

Self-regulation pre-empts laws

Managers lack social skills

Resources

Firms have funds and expertise

Dilutes business focus

Moral duty

Business causes social problems

Lack of accountability for social spending

3

Topic 3

Perspectives on CSR

  • Classical (shareholder) view: Milton Friedman (1970) — "the social responsibility of business is to increase its profits", within the rules of the game.
  • Stakeholder view: Freeman — the firm is accountable to all groups it affects.
  • Social contract view: business exists by society's consent and must meet its expectations.
  • Shared value (Porter and Kramer, 2011): create economic value by solving social problems.
4

Topic 4

Models of CSR

HierarchyCarroll's pyramid of CSR
  1. Philanthropic

    Be a good corporate citizen (desired)

  2. Ethical

    Do what is right and fair (expected)

  3. Legal

    Obey the law (required)

  4. Economic

    Be profitable (required)

  • Other models: ethical model (Gandhian trusteeship), statist model (state-led, PSU social responsibility), liberal model (Friedman — profit within law), stakeholder model (Freeman); shared value (Porter and Kramer, 2011) — creating economic value by addressing social needs.
5

Topic 5

Drivers of CSR

  • Regulation (Section 135), investor pressure (ESG funds), consumer expectations, employee engagement, reputation and brand, licence to operate in communities, risk management, global supply chain standards.
6

Topic 6

CSR and corporate governance

  • CSR and ethics: ethics guides individual and corporate conduct; CSR is the organisational expression of ethical commitment to society.
  • CSR and governance: good governance ensures accountability for CSR — board CSR committee, policy, monitoring and disclosure; ESG integrates environment, social and governance.
  • Environmental aspects: climate action, renewable energy, water stewardship, waste reduction, biodiversity — increasingly the largest part of CSR and ESG commitments.
7

Topic 7

Corporate sustainability and the triple bottom line

  • Corporate philanthropy: donations to good causes.
  • Corporate citizenship: being a responsible member of society in all operations.
  • Triple bottom line (John Elkington): measuring performance on people (social), planet (environmental) and profit (economic).
  • Sustainable business: meeting present needs without compromising future generations.
CycleTriple bottom line
Triple bottom line
1People
2Planet
3Profit
  1. 1. People: Fair labour, community welfare
  2. 2. Planet: Emissions, water, waste, biodiversity
  3. 3. Profit: Economic value and growth
8

Topic 8

GRI guidelines

  • Global Reporting Initiative (GRI): founded in 1997 in Boston; issues the most widely used sustainability reporting standards.
ClassificationGRI Standards
GRI Standards
  • Universal Standards

    GRI 1 Foundation, GRI 2 General Disclosures, GRI 3 Material Topics

  • Sector Standards

    Oil and gas, coal, agriculture, mining and more

  • Topic Standards

    Economic (200 series), environmental (300), social (400)

  • Principles: accuracy, balance, clarity, comparability, completeness, sustainability context, timeliness, verifiability.
  • Materiality: report on topics with the most significant impact on the economy, environment and people.
9

Topic 9

National voluntary guidelines

  • NVGs (2011): issued by the Ministry of Corporate Affairs — National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business, with nine principles.
  • NGRBC (2019): revised as the National Guidelines on Responsible Business Conduct, aligned with the UN Guiding Principles and SDGs.
ClassificationNine principles (NVG and NGRBC)
Responsible business
  • P1

    Ethics, transparency and accountability

  • P2

    Safe and sustainable goods and services

  • P3

    Employee well-being

  • P4

    Stakeholder interests

  • P5

    Human rights

  • P6

    Environment protection

  • P7

    Responsible public policy advocacy

  • P8

    Inclusive growth and equitable development

  • P9

    Responsible value to consumers

  • Reporting: SEBI required the top 100 (later 500, then 1,000) listed companies to file a Business Responsibility Report; it was replaced by the Business Responsibility and Sustainability Report (BRSR), mandatory for the top 1,000 listed companies from FY 2022–23, with BRSR Core assurance phased in for the largest firms.

Key terms

CSR
Commitment of business to behave ethically and improve society
Shared value
Creating economic value by addressing social needs
Triple bottom line
Measuring performance on people, planet and profit
GRI
Global sustainability reporting standards body
BRSR
SEBI's business responsibility and sustainability report

Quick revision

  • CSR concept, need; for (self-interest, image) vs against (Friedman).
  • Phases in India: philanthropic → nation-building → stakeholder → mandatory.
  • Models: Carroll, ethical, statist, liberal, stakeholder, shared value.
  • Drivers; CSR and governance; TBL (Elkington).
  • GRI Standards; NVGs 2011 → NGRBC 2019; BRSR.

Important exam questions

Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).

Short-answer questions

  1. Q1.Define CSR.
  2. Q2.State Friedman's view of social responsibility.
  3. Q3.Name the four layers of Carroll's pyramid.
  4. Q4.What is the triple bottom line?
  5. Q5.What is GRI?
  6. Q6.What are the National Voluntary Guidelines?

Long-answer questions

  1. Q1.Discuss the arguments for and against CSR.
  2. Q2.Trace the historical phases of CSR in India.
  3. Q3.Explain the major models and drivers of CSR.
  4. Q4.Explain the GRI guidelines and the National Voluntary Guidelines on responsible business.

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