Unit 3: Corporate Social Responsibility
Business Ethics and Corporate Social Responsibility notes · PTU syllabus (MBA 106-18)
On this page
Unit summary
Corporate social responsibility asks companies to create value for society and the environment as well as for shareholders. This unit covers the concept and need for CSR, arguments for and against it, its historical phases and perspectives, CSR models and drivers, the link between CSR and corporate governance, corporate sustainability and the triple bottom line, the GRI guidelines and India's national voluntary guidelines.
After this unit you can
- Explain the concept and need for CSR and the arguments for and against it
- Trace the historical phases and perspectives of CSR
- Explain CSR models, drivers and the CSR–governance link
- Explain sustainability, the triple bottom line, GRI and the national voluntary guidelines
PTU syllabus topics
- Concept
- need
- arguments for and against CSR
- historical phases and perspectives of CSR
- models and drivers of CSR
- CSR and corporate governance
- corporate sustainability and the triple bottom line
- GRI guidelines
- national voluntary guidelines
- Philanthropic
Desired: give back
- Ethical
Expected: do what is right
- Legal
Required: obey the law
- Economic
Required: be profitable
Topic 1
Concept and historical phases of CSR
CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, the local community and society at large (WBCSD).
- 1Ethical and philanthropic phase
Pre-independence: charity by business families
- 2Nation-building phase
1950s–1970s: public sector and social goals
- 3Stakeholder phase
1980s–2000s: voluntary CSR
- 4Mandatory phase
2014 onward: Section 135 of the Companies Act
- Need for CSR: business uses society's resources, creates externalities, depends on a healthy community and workforce, and must retain its social licence to operate.
Topic 2
Arguments for and against CSR
Long-run self-interest
Better society means better business
Profit is business's only social duty (Friedman)
Public image
Builds reputation and loyalty
Raises costs and prices
Avoid regulation
Self-regulation pre-empts laws
Managers lack social skills
Resources
Firms have funds and expertise
Dilutes business focus
Moral duty
Business causes social problems
Lack of accountability for social spending
Topic 3
Perspectives on CSR
- Classical (shareholder) view: Milton Friedman (1970) — "the social responsibility of business is to increase its profits", within the rules of the game.
- Stakeholder view: Freeman — the firm is accountable to all groups it affects.
- Social contract view: business exists by society's consent and must meet its expectations.
- Shared value (Porter and Kramer, 2011): create economic value by solving social problems.
Topic 4
Models of CSR
- Philanthropic
Be a good corporate citizen (desired)
- Ethical
Do what is right and fair (expected)
- Legal
Obey the law (required)
- Economic
Be profitable (required)
- Other models: ethical model (Gandhian trusteeship), statist model (state-led, PSU social responsibility), liberal model (Friedman — profit within law), stakeholder model (Freeman); shared value (Porter and Kramer, 2011) — creating economic value by addressing social needs.
Topic 5
Drivers of CSR
- Regulation (Section 135), investor pressure (ESG funds), consumer expectations, employee engagement, reputation and brand, licence to operate in communities, risk management, global supply chain standards.
Topic 6
CSR and corporate governance
- CSR and ethics: ethics guides individual and corporate conduct; CSR is the organisational expression of ethical commitment to society.
- CSR and governance: good governance ensures accountability for CSR — board CSR committee, policy, monitoring and disclosure; ESG integrates environment, social and governance.
- Environmental aspects: climate action, renewable energy, water stewardship, waste reduction, biodiversity — increasingly the largest part of CSR and ESG commitments.
Topic 7
Corporate sustainability and the triple bottom line
- Corporate philanthropy: donations to good causes.
- Corporate citizenship: being a responsible member of society in all operations.
- Triple bottom line (John Elkington): measuring performance on people (social), planet (environmental) and profit (economic).
- Sustainable business: meeting present needs without compromising future generations.
- 1. People: Fair labour, community welfare
- 2. Planet: Emissions, water, waste, biodiversity
- 3. Profit: Economic value and growth
Topic 8
GRI guidelines
- Global Reporting Initiative (GRI): founded in 1997 in Boston; issues the most widely used sustainability reporting standards.
Universal Standards
GRI 1 Foundation, GRI 2 General Disclosures, GRI 3 Material Topics
Sector Standards
Oil and gas, coal, agriculture, mining and more
Topic Standards
Economic (200 series), environmental (300), social (400)
- Principles: accuracy, balance, clarity, comparability, completeness, sustainability context, timeliness, verifiability.
- Materiality: report on topics with the most significant impact on the economy, environment and people.
Topic 9
National voluntary guidelines
- NVGs (2011): issued by the Ministry of Corporate Affairs — National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business, with nine principles.
- NGRBC (2019): revised as the National Guidelines on Responsible Business Conduct, aligned with the UN Guiding Principles and SDGs.
P1
Ethics, transparency and accountability
P2
Safe and sustainable goods and services
P3
Employee well-being
P4
Stakeholder interests
P5
Human rights
P6
Environment protection
P7
Responsible public policy advocacy
P8
Inclusive growth and equitable development
P9
Responsible value to consumers
- Reporting: SEBI required the top 100 (later 500, then 1,000) listed companies to file a Business Responsibility Report; it was replaced by the Business Responsibility and Sustainability Report (BRSR), mandatory for the top 1,000 listed companies from FY 2022–23, with BRSR Core assurance phased in for the largest firms.
Key terms
- CSR
- Commitment of business to behave ethically and improve society
- Shared value
- Creating economic value by addressing social needs
- Triple bottom line
- Measuring performance on people, planet and profit
- GRI
- Global sustainability reporting standards body
- BRSR
- SEBI's business responsibility and sustainability report
Quick revision
- CSR concept, need; for (self-interest, image) vs against (Friedman).
- Phases in India: philanthropic → nation-building → stakeholder → mandatory.
- Models: Carroll, ethical, statist, liberal, stakeholder, shared value.
- Drivers; CSR and governance; TBL (Elkington).
- GRI Standards; NVGs 2011 → NGRBC 2019; BRSR.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.Define CSR.
- Q2.State Friedman's view of social responsibility.
- Q3.Name the four layers of Carroll's pyramid.
- Q4.What is the triple bottom line?
- Q5.What is GRI?
- Q6.What are the National Voluntary Guidelines?
Long-answer questions
- Q1.Discuss the arguments for and against CSR.
- Q2.Trace the historical phases of CSR in India.
- Q3.Explain the major models and drivers of CSR.
- Q4.Explain the GRI guidelines and the National Voluntary Guidelines on responsible business.
Stuck on this unit?
Message SBS on WhatsApp for help with Business Ethics and Corporate Social Responsibility, or to ask about studying MBA at Synetic.
