Unit 3: Strategy implementation
Strategic Human Resource Management notes · PTU syllabus (MBA 934-18)
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Unit summary
HR strategy succeeds only when people embrace it. This unit covers behavioural issues in strategy implementation, matching culture with strategy, the leadership factor in strategic change, HR strategy evaluation and control, employee engagement, and talent management and retention strategies.
After this unit you can
- Explain behavioural issues in implementing strategy
- Match culture with strategy and explain leadership in strategic change
- Evaluate and control HR strategy
- Plan employee engagement, talent management and retention
PTU syllabus topics
- Behavioural issues in implementation
- matching culture with strategy
- leadership factor in strategic change
- HR strategy evaluation and control
- employee engagement
- talent management and retention strategies
- 1Attract
- 2Select
- 3Engage and develop
- 4Retain
- 5Plan succession
Topic 1
Behavioural issues in strategy implementation
- Issues: resistance to change, power and politics, conflict between departments, fear of job loss, lack of commitment, poor communication, misaligned incentives.
- Remedies: participation, communication of the "why", training, aligned rewards, quick wins, leadership role-modelling.
Topic 2
Matching culture with strategy
Clan (collaborate)
Teamwork, loyalty, development
Quality and service-focused strategies
Adhocracy (create)
Innovation, risk-taking
Innovation and growth strategies
Market (compete)
Results, competition, targets
Aggressive market-share strategies
Hierarchy (control)
Efficiency, rules, stability
Cost leadership and compliance-heavy businesses
- Based on Cameron and Quinn's competing values framework. When culture and strategy conflict, either change the culture (slow) or adjust strategy, or manage around the culture.
Topic 3
The leadership factor in strategic change
- Leaders create urgency, articulate vision, build coalitions, model behaviours and sustain momentum (Kotter).
- Transformational leadership inspires commitment; HR's role: leadership development, succession, change management support.
Topic 4
HR strategy evaluation and control
HR audit
Review of HR policies, practices, compliance
HR scorecard (Becker, Huselid, Ulrich)
HR deliverables linked to strategy
HR metrics
Cost per hire, time to fill, turnover, absenteeism, training ROI, revenue per employee
Benchmarking
Comparison with best performers
HR analytics
Predicting attrition, performance drivers
Turnover rate
Separations ÷ average headcount × 100
Revenue per employee
Revenue ÷ headcount
Training ROI
(Benefits − costs) ÷ costs × 100
Topic 5
Employee engagement
- Engagement: emotional and intellectual commitment to the organisation and its goals (Kahn; Gallup).
- Drivers: meaningful work, supportive manager, recognition, growth opportunities, fairness, voice, well-being.
- Measurement: engagement surveys (Gallup Q12), pulse surveys, eNPS.
- Outcomes: productivity, customer satisfaction, lower turnover and absenteeism.
Topic 6
Talent management and retention strategies
- 1
Attract
- 2
Select
- 3
Develop
- 4
Deploy
- 5
Engage
- 6
Retain
- 7
Succession planning
- Talent identification: nine-box grid (performance vs potential), high-potential programmes.
- Retention strategies: competitive pay and ESOPs, career paths and internal mobility, learning opportunities, flexible and hybrid work, recognition, good managers, stay interviews, exit interview analysis.
Key terms
- Competing values framework
- Model of clan, adhocracy, market and hierarchy cultures
- HR scorecard
- Strategic measurement of HR's contribution
- Employee engagement
- Commitment and energy employees bring to work
- Nine-box grid
- Talent matrix of performance and potential
- Stay interview
- Conversation to understand why employees stay
Quick revision
- Behavioural issues and remedies in implementation.
- Culture types and strategy fit.
- Leadership in strategic change.
- HR audit, scorecard, metrics, benchmarking, analytics.
- Engagement drivers and measures; talent cycle; nine-box; retention strategies.
Important exam questions
Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).
Short-answer questions
- Q1.State three behavioural issues in strategy implementation.
- Q2.Name the four culture types in the competing values framework.
- Q3.What is an HR scorecard?
- Q4.How is turnover rate calculated?
- Q5.State four drivers of engagement.
- Q6.What is the nine-box grid?
Long-answer questions
- Q1.Discuss behavioural issues in strategy implementation.
- Q2.Explain how culture is matched with strategy.
- Q3.Explain methods of HR strategy evaluation and control.
- Q4.Discuss employee engagement and talent management and retention strategies.
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