Strategy Management
Subject Overview
Strategy Management is the capstone core paper that ties every functional area together — how organizations set direction and win. You'll cover strategic intent (vision, mission, business definition), environmental scanning and analysis tools (SWOT, PEST, Porter's Five Forces), corporate and business-level strategy (BCG Matrix, GE Nine Cell Matrix), and close with strategy implementation and evaluation/control. This is a 6-credit core paper across 4 units, drawing together marketing, finance, HR, and operations into a single strategic view.
Unit-wise Syllabus
4 units — click WhatsApp below to get the full notes for each
Unit 1: Introduction to strategic management
Nature, scope, need and process of strategic management, strategic intent — vision, mission, business definition, business model, goals and objectives
Unit 2: Environmental scanning & appraisal
External and internal environment analysis, PEST framework, SWOT, ETOP and QUEST techniques, Porter's Five Forces Model, methods for organisational appraisal
Unit 3: Corporate & business-level strategy
Corporate level strategy — stability, expansion, retrenchment and combination strategies, business level strategy and Porter's generic strategies, strategic choice, BCG Matrix, GE Nine Cell Matrix
Unit 4: Strategy implementation & control
Interrelationship between formulation and implementation, behavioural implementation, resource allocation, strategic evaluation and control techniques