Unit 2 of 4 · MBA Sem 4

Unit 2: Alternative performance models

Performance and Compensation Management notes · PTU syllabus (MBA 936-18)

3 min read6 topics10 exam questions
On this page
  1. Unit summary
  2. Performance management and strategic planning
  3. The Balanced Scorecard
  4. The EFQM model
  5. Economic Value Added
  6. Building a high-performance culture
  7. Performance management and rewards
  8. Key terms
  9. Quick revision
  10. Important questions

Unit summary

Performance can be managed at the organisational level through strategic frameworks and value measures. This unit covers performance management and strategic planning, the Balanced Scorecard, the EFQM model, Economic Value Added, building a high-performance culture, and linking performance management with rewards.

After this unit you can

  • Link performance management with strategic planning
  • Apply the Balanced Scorecard and EFQM model
  • Apply Economic Value Added as a performance measure
  • Build a high-performance culture and link performance to rewards

PTU syllabus topics

  • Performance management and strategic planning
  • Balanced Scorecard
  • EFQM model
  • Economic Value Added
  • building a high-performance culture
  • performance management and rewards
ClassificationAlternative performance models
Performance frameworks
  • Balanced scorecard

    Financial, customer, process, learning

  • EFQM model

    Enablers and results

  • EVA

    NOPAT − cost of capital

  • OKRs

    Objectives and key results

1

Topic 1

Performance management and strategic planning

ProcessStrategic alignment
  1. 1

    Mission and vision

  2. 2

    Strategic goals

  3. 3

    Unit and team objectives

  4. 4

    Individual goals and KRAs

  5. 5

    Performance measurement

  6. 6

    Feedback to strategy

  • Goals cascade from the top; measurement and feedback show whether strategy is working.
2

Topic 2

The Balanced Scorecard

Kaplan and Norton (1992) proposed measuring performance from four perspectives that translate strategy into objectives and measures.

FrameworkBalanced Scorecard perspectives
  • Financial

    How do we look to shareholders? — ROI, revenue growth, EVA

  • Customer

    How do customers see us? — satisfaction, retention, share

  • Internal business process

    What must we excel at? — quality, cycle time, innovation

  • Learning and growth

    Can we continue to improve? — skills, systems, culture

  • Strategy map: cause-and-effect links — learning drives better processes, which delight customers, which improve financial results.

Example

A bank's scorecard: financial — return on assets; customer — Net Promoter Score; process — loan turnaround time; learning — digital skills training hours.

3

Topic 3

The EFQM model

  • EFQM Excellence Model (European Foundation for Quality Management; substantially revised in 2020) assesses organisational excellence.
ClassificationEFQM Model 2020
EFQM
  • Direction

    Purpose, vision and strategy; organisational culture and leadership

  • Execution

    Engaging stakeholders; creating sustainable value; driving performance and transformation

  • Results

    Stakeholder perceptions; strategic and operational performance

  • RADAR logic: results, approaches, deploy, assess and refine — used for self-assessment and awards.
  • Indian counterparts: CII-EXIM Bank Award for Business Excellence (based on EFQM), Rajiv Gandhi National Quality Award.
4

Topic 4

Economic Value Added

Key formulasEVA and MVA
  • Economic Value Added

    EVA = NOPAT − (WACC × Capital employed)

  • NOPAT

    EBIT × (1 − t)

  • Market Value Added

    MVA = Market value of equity (and debt) − Capital invested

  • Link

    MVA = PV of future EVAs

Example

EBIT ₹200 crore, tax 25%, capital employed ₹1,000 crore, WACC 12%. NOPAT = ₹150 crore; capital charge = ₹120 crore; EVA = ₹30 crore — the firm created value this year.

  • Implications: EVA aligns managers with shareholders (bonus banks), discourages over-investment, highlights the cost of equity; limitations: accounting adjustments, short-term focus, size bias.
  • EVA in performance management: managers are rewarded for creating returns above the cost of capital, aligning their interests with shareholders (bonus banks smooth payouts).
5

Topic 5

Building a high-performance culture

  • Features: clear goals, accountability, continuous feedback, learning, empowerment, recognition, openness to change, collaboration.
  • High-performance work practices: selective hiring, training, teams, performance-based pay, information sharing, employee involvement.
6

Topic 6

Performance management and rewards

  • Link: merit pay increases, bonuses, incentives, promotions and development opportunities tied to performance ratings.
  • Design issues: line of sight between effort and reward, differentiation of high performers, fairness and transparency, avoiding short-termism.

Key terms

Balanced Scorecard
Four-perspective strategic performance system
EFQM
European excellence model of direction, execution and results
RADAR
EFQM's assessment logic
EVA
NOPAT minus capital charge
High-performance work practices
HR practices that raise organisational performance

Quick revision

  • Cascading strategic goals to individuals.
  • BSC: financial, customer, internal process, learning and growth; strategy maps.
  • EFQM 2020: direction, execution, results; RADAR.
  • EVA = NOPAT − capital × WACC; MVA.
  • High-performance culture; linking PM and rewards.

Important exam questions

Practice questions written to the PTU exam pattern for this unit's syllabus: short answers (Section A style) and long answers (Sections B and C style).

Short-answer questions

  1. Q1.How is performance management linked to strategic planning?
  2. Q2.Name the four perspectives of the Balanced Scorecard.
  3. Q3.What are the three elements of the EFQM 2020 model?
  4. Q4.What is RADAR?
  5. Q5.State the EVA formula.
  6. Q6.What are high-performance work practices?

Long-answer questions

  1. Q1.Explain the link between performance management and strategic planning.
  2. Q2.Explain the Balanced Scorecard as a performance management tool.
  3. Q3.Explain the EFQM model and Economic Value Added.
  4. Q4.Discuss how to build a high-performance culture and link performance with rewards.

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